What is Mobile SEO?
Mobile SEO is another layer of SEO marketing. It is the implementation of marketing techniques focused on mobile to increase your website's visibility in mobile searches, with the goal to gain higher rankings for mobile search. Mobile search engine optimization is an art and science that is very similar to standard SEO marketing practices.
SEO all the way around has become broader with the advent of mobile search. People are not performing searches solely on desktop computers anymore, they are on the move and performing search on phones and tablets. Mobile search is surging!
Speed & Convenience Fuel Conversions According to Studies
"81% of searches are driven by 'speed and convenience'."
"Mobile search drives 'behavior in the moment'; and 55% of conversions happen within the hour of the search".Resource: Google's Think Insights and Nielsen research study on mobile search.
It's essential to have a website that is mobile friendly and is optimized for mobile as well as desktops. Google prefers websites that are mobile friendly. In addition Google deems responsive websites as being 'best practice'. Mobile friendly responsive websites deliver an optimal user experience across all devices. The search engines reward websites that comply with these standards.
Studies have revealed that mobile search is surging. Internet search is being performed on the go — everywhere, not just in the office or at home anymore.
Source: ThinkWithGoogle.com, Mobile Path to Purchase
Can you afford to ignore the data and not to include mobile SEO in your marketing strategy? The world is mobile and moving on. Will you take action or be left behind?
If your competition does not yet have a mobile friendly responsive website you could have a sweet competitive edge. Take action and the opportunity to go 'responsive' and implement mobile SEO before they do. Search engines will reward you and along with that will come more conversions.
Wondering about your business and website and where you are going? We can help. We provide personalized service, goal oriented planning and strategic targeted implementation with attention to every detail of your project from beginning to end. We focus on your goals.