This newsletter article is the third of three. If you missed the last issues, you can view Article #1 here and Article #2 here.

Mobile Browsing: Get on Board or Stay Behind

The Days of Being Tethered to a Desktop Computer are Gone.

Desktop Version of a Website is Not Suitable For Mobile Devices

Every business should consider a mobile version of their company website. The full desktop version of a website is intended for large monitors and is definitely necessary for an online presence, however it is too large for handheld devices.

Catch Them If You Can

People are on the go and using their mobile devices more and more to access the web for services and products. To make sure to capture the traffic from mobile devices, businesses should have a mobile version of their company website.

In addition, people are using their mobile browser more often than their desktop PC to read and respond to their email messages. In fact, communication via social media communities like Facebook instead of using the traditional email method is clearly on the rise. Social networking is a big factor in driving the growth of mobile browsing.

They Don't Leave Home Without It

Check out these statistics:

• 82% of Americans never leave home without bringing their mobile device.
  – Synovate, September 2009
• The number of smartphone subscribers increased 72% quarter-over-quarter, growing from 15 million subscribers in Q2 2008 to 26 million in Q2 2009
  – NielsenWire, September 2009
• Smartphone users are expected to increase four-fold by 2013
  – In-Stat, March 2009

People of all ages using mobile browsing to find services and purchase products via a mobile device are expected to double in 2010.

Bottom line: Every business should have a mobile version of their main website to capture the ever increasing traffic via mobile browsing.

— Paula Moore

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