This newsletter article is the second of three. If you missed the first article, you can view it here.

Social Media: Taking A Bite of the Marketing Pie

Social Media Use Has Increased 82% Worldwide

Social media is growing incredibly fast and is having a profound impact on businesses on the web.

3 Top Social Media Sites for Businesses:

Twitter: Micro Blogging
Twitter is different from other types of social media. It is used for small text sharing, called 'micro blogging', which is blogging with less than 140 words and in 'real time'. Twitter 'Tweets' are now being included in Google's Real-Time-Search-Results.

FaceBook Page: Social Community - FaceBook Page for Businesses
Facebook is an online social community offering many exciting features. Facebook currently is the most popular social networking tool. A FaceBook Page is for business social networking, whereas a FaceBook Profile is for personal networking. FaceBook Pages are now being included in Google's Real-Time-Search-Results.

LinkedIn: Social Business Community
LinkedIn is a social business community. You become a member specifically to participate in sharing business ideas, information and engage in business networking.

Social Media Traffic Growing Expondentially

According to The Nielsen Company*, consumers are spending more than 5.5 hours on social networking sites like Facebook and Twitter in December 2009. This is a whopping 82% increase from the same time last year when users were spending just over 3.5 hours on social networking sites. Overall traffic to social networking sites has grown expodentially over the last three years.
*Source: Nielsen Wire

Add Google's Real-Time-Search To The Mix . . .

In December 2009 Google announced the integration of 'real time search' results into its search results pages. Google's real time search returns information of all kinds in real time as things are posted on the web, including the social media giants such as Twitter and Facebook Pages.

How Will Social Media Affect Your SEO Marketing?

In 2010, social media will become more important than ever for your SEO Internet marketing strategies. Google's crawling the links on social media sites. Essentially, Google treats links the same whether they are from Facebook, Twitter, LinkedIn as they would if they were from any other site. It's not the amount of links, but how relevant and reputable those links are.

Bottom Line: Social media for business is not just a fad.
In 2010, social media will become more important than ever for SEO Internet marketing strategies.

It's time to get your social media marketing strategy in place. If you are not participating in at least the top social media networking communities, consider starting now. Incorporate social media into your Internet marketing strategy - odds are your competition is.

— Paula Moore

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